For a business, it is really necessary to drive traffic to the website, but the challenge arises while choosing effective strategy, whether to go for Paid Ads or Organic SEO. It is a known fact that both promotion methods have their own importance for a business. However, it is really necessary to be smart while adopting a feasible strategy that will ultimately bring results. It has become easier for search engines like Google, to influence marketers to spend more on paid ads. But Organic SEO still rules, there are many SEO strategies that fit your online business and are a cost-effective method of marketing a website. If the keywords are frequently searched, and are open to increased traffic to website which will increase revenue.
Let’s explore whether Google Adwords will take over Organic SEO in coming future.
To boost a website and drive audience to a website by using the Paid Ads means throwing your marketing money to Google, as a matter of fact, it does really work because it delivers the most relevant content to its users and also helps the marketer in getting conversions. Google has enhanced itself, by introducing , more targeted, and more engaging sponsored ad formats like Product listing ads, Remarketing, Click to call ads, Social ad extensions, Bottom of page ads.
Google has also increased the on-screen space allocation for paid ads for highly commercial targeted keywords. In some cases, between the top of the page and the right-hand side, sponsored ads take up approximately 85% of “above the fold” pixels. As a result the top three sponsored ad listings produce over 40% of clicks on those pages, and product listing ads 19%.
To conclude, both Paid Ads and Organic SEO are like a tandem that compliments well together. Both marketing plans should be employed to get maximum visibility and conversion rates. If the SEO Strategies are shaken up by different algorithms of search engines, then the Paid ads can rescue by getting traffic instantly while promoting a website.
By: Search Infomedia