Digital Marketing Services has been providing a countless number of web solutions and marketing strategies to serve the needs of the brands and to take them to the next level. Many Digital Marketing agencies have been following similar trends and presenting services that has been demanded in the market and following it. For instance, social media, that is demanded highly these days, the agencies show social media on the list of their services with little true expertise. Now, it has been noticed that, agencies present content marketing on their list of services as it has become the new tool that everyone is demanding. There is a need for innovations rather than following a market trend. The report “The Digital Marketing Agency of the Future” released by Skyword reports that they took the insights of 16 innovative agency leaders and created a forward thinking view of what tomorrow’s digital agency needs to look like.
Agencies must shift to a converged media strategy
The strategy for SEO, a content marketing strategy, another strategy for paid media, a separate email strategy, another strategy for social media and yet another strategy for public relations will be obliterated. The digital marketing agency of future focuses on every area of marketing channel and create strategies that are fully integrated and leverage the strengths of all of these channels.
Customer Centric Delivery Model
According to the report, the digital marketing agency of the future will also have to make some drastic cultural changes. In today’s scenario, the agencies put the brand in the center of everything they do, the agency of tomorrow will put the brand’s end customer at the center and see through their vision and understand their needs and design strategies and implementation plans that will complete them.
New Talents and Skills will be required
The report features four new posts that the companies should start recruiting that includes data driven account owner, the conversationalist, the agile content creator, the customer insight specialist. It will turn out to be a tough task for a company as these positions generally does not exist. Therefore, it will require agencies to recruit, train, and retain the personnel they put in these positions.
The Future Agency Tech Starks
The role of technology in the digital marketing will not be ignored as the digital marketing agencies depend upon the technology. Agencies will become technology consultants for their clients from recommending 3rd party tools for building applications to fill the gaps. The agencies will become the base that will join multiple technology platforms together to serve the brand customers the brand needs, and the agency reporting and collaboration needs.
Courtesy: Social Media Explorer