The Facebook Page is incomplete without the posts, photos, video and so on. The posts should be innovative and attractive and should be formed in such a ways that, it attracts thousands of users online. The posts are the basic element, that can be broken down to understand the success or failure of marketing on Facebook. With Facebook Insights, judging the effectiveness of posts is very clear and easy. The attractive and robust dashboard allows users to analyze the effectiveness of their Facebook Page and make strategies accordingly as the Facebook Insights gives a proper idea of how and where the posts are doing great or where the marketers need to improve, ultimately finding success.
Post Clicks: How many users clicked your posts?
It depends on the content that is posted, whether it is an image, or a link, the post has to be eye catching, to grab the attention of online users. “Post Clicks” need to be understood clearly, clicks on a post is different, depending upon what type of post it is. Any link associated with the post counts as a click, so whether they click the name of the page, the date, the link if it’s a link post, the play button on a video, the image itself on an image post, or the “more” button to expose more of a status update, all these are counted in Post Clicks.
Likes, Comments and Shares: Is your post really interesting?
Likes, Comments and Shares depict how interesting your posts and content are. A marketer need to be sure that the posts should be entertaining, informative or should find value in posts to do something publicly with it. The posts should get likes if any statement is made, it should get a reply in the form of comments if any suggestion or question is raised, if it is a picture, it should be attractive and users should share it further. These are the pieces of information that you’ll want to track and improve upon when viewing this number.
Post Reach: How many users receive your post updates?
It is something that is really important, for the posts to be circulated among a number of Facebook users to get attention to your posts and receiving the above mentioned elements to your posts. It shows, how many people are interacting with your content or clicking through to your posts or links, are enough people seeing it? Posts reach have an influence of the above mentioned elements as well as the ad Facebook Ad Campaign boosts more circulation of posts among a number of people. If your advertised posts are not able to get the positive algorithmic benefits of engagement and clicks, your dollars are going to start yielding less. Thankfully, the opposite is true as well.