A business nowdays is incomplete without a website to showcase the products and services offered. Thousands of consumers keep searching for products and services of their choice and requirements. And definitely, the internet is the platform being followed by millions of people to search for the products they are planning to buy. Going through the search results and visiting various websites, people make choices according to the look and feel of the website that they are viewing, and decide whether to further approach for that business or not. Therefore, it is necessary to keep in mind the choices and preferences of the customers plus design a website according to the customer’s perspective.
During the website designing process, the business owner is keen to know how the website will look after making it live and showing it to the world. Different ideas come to the mind about designing, layout, style, typography etc. After a brainstroming session, the business owner decides about what type of design will best suited for the website and make it live. But the website being developed, is made from the business owner’s point of view and not from customer’s point of view. It is strongly required to analyze the area where the business deals, types of customers and audiences being targetted, requirement’s of the customer and so on. If the website miss such important elements, it will not match with the customer’s point of view and the customers may lose interest in visiting and increase the bounce rate.
Therefore, analyse and examine what the customers is looking for, content and design matters a lot for the customers. Always remember that the customers look for quality. The best quality being served will fetch more and more customers, thereby increasing sales. Design and layout do matter, but what matters the most is the trustworthiness that an organization earns.