Get help from a good digital marketing agency for a good ranking in the search engines

digital marketing agency, seo in delhi, search infomedia

Presently Delhi is among the fast growing cities of India and thus witnesses a huge of competition among the various big hunks of the corporate world. Now, with the businesses going online, this competition has increased even more and thus individuals are searching for better ways to survive in the competition market with good profit range. To provide an aid to such online companies a number of seo companies have come up that increases the ranking of the website on the search engines.

Companies offering services of seo in delhi commit to design the website in such a way that the site can make place in the first few rankings of the various search engines such as Google, Yahoo and others. Not only this have they also provided the services of generating authentic traffic for the website so that the online company can get visitors among which the company can have converted consumers for their products and services. For all these the executives of the seo companies are trained up in such way that they use a number of traditional and modern methods to get results.

If you select a proper digital marketing agency, then you can notice a growth in the traffic of your website and also a high number of consumers for your products ultimately leading your business to profit. For this the website has to be ranked at the top few positions on the search engine that is done by the seo executives in a number of ways such as modifying your content, adding attractive images and formatting in an attractive way. For generating traffic, they again use a number of techniques. One very fruitful way is to connect to the social networks that have recently become the most active zone of people. Altogether it leads to a growth in the business of the online website owner.

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Posted in digital marketing agency, search infomedia, seo in delhi

Opting to use the help of a best SEO company in Delhi

Search Infomedia

It is very vital to have your web page in the top ranks of a Google search, and when you are doing business in India, this becomes even more important. This is because of the fact that, India is a country where competition for market share is cut throat. Hence when you are small business house, opting for web development should on your cards. And because India is also a country where web development has grown, it is very easy to find a web developing company here.

But why use a web development company to put in SEOs?
As you know, incorporating SEOs and keywords can be challenging for some people. Hence it is very advisable to opt for web development companies. But at your selection time, you have to be a bit careful, because; every web development company claims they are providing best SEO in Delhi. But be careful to understand your needs and portray them to your developers, as that is the wise thing to do.

Isn’t putting in keywords easy, I can myself put it:
Well, easy it may seem, but putting in keywords in the right place with the right quantity can be difficult. Hence you should leave these to the experts, who have the right knowledge about putting the keywords naturally for your benefit.

The keywords should blend in with the content:
One of the key elements of SEOs is that; the content should have keywords of course, but these keywords should blend in naturally with them. Also, since Google is ever now and then changing its search engine ranking criteria, constant maintenance is required regarding SEO. Hence it is more than advisable to opt for a best SEO company in Delhi which has all the right reputation to propel your business’s content to new heights.

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Posted in Search Engine, SEO

SEO and Website Designing for hotels is a hit

Search Infomedia

When you are a hotel owner, the first thing which you want is that; when probable tourists search about your city on the internet, they get your hotel’s information from there. Although impossible it may seem, but it is very possible thanks to the powers of SEO.

This is why; many hotel and lodges are opening up interactive web pages and are setting up good web sites in order to penetrate this market area. And what’s more; it has been seen that many hotel owners are yielding substantial benefits from implementing SEOs.

At first you have to open up your web page:
Well if you are a hotel owner, then the first thing which you have to do is to open a good web site in your hotel’s name. Now basically your web page should contain all the basic things; like the location of you hotel, the rates, tourist places in the city and what type of services you offer etc. Take a help of a web development company for this.

This may seem timid, but in this information your SEO keywords can reside and help your hotel to jump up in the ranking of a simple Google search. Thus seo for hotels is very beneficial for the hotel owners.

Total web development of your web page:
When you hire a web site developer, or a developing company, you not only get SEO and keyword help, you also get a change to have a great web site for your visitors. A typical web page should be user friendly, easy to use, simple, classy, elegant and yet sophisticated. The looks of a web page can determine a viewer’s reaction; hence a web development company will help you in this regard. This is why; website designing for hotels has become more than important, and it can surely bring in new business opportunities for the hotels.

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Posted in Internet Marketing

The top 6 Factors that Make Websites Slow

Seo Company in Delhi

Almost 50% of the websites that exist on the search engines are either slow or fat. There are many reasons that make the websites take time to be loaded for viewing. The factor of unoptimization is the main reason amongst many that causes the slow speed of loading of a website. As the website loading speed is directly associated with the factors like user satisfaction, bounce rates, revenue and conversion rates, it is a must that you follow proper optimization rules to make your website perform fast.

The 6 most common reasons or factors that cause the slow speed of loading for any website are:

1. When contents in a website are served without the HTTP compression, it makes the size of the website large and causes a slow upload time.
2. Using unoptimized images also slows down the speed of the website loading. The website designing company experts use the “lossless method” instead, to optimize the images.
3. Websites having static contents like CSS files, image files, Java Script files make the sites slow.
4. Analytic scripts of a website make it slow to be loaded. However, using the Google Analytics may increase the speed than using other scripts and mechanisms.
5. Using the JavaScript files hamper the speed of a website. Therefore, the Web Development Company and experts use minimizing techniques for JS files.
6. Responding to broken links and forbidden requests also reduces the speed of a website.

This is the very basic factors that can be taken care of to increase a website speed.

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Posted in SEO

SEO Becoming an Effective Tool for Increasing Leads for a Business

Delhi being the national capital city of India, it attracts many people for several purposes such as education, establishing new business venture, medical and so on. As it is the main hub for most of the several demands of the people, it has several education institutions, manufacturing units, service providers, hospitals and clinics, restaurants and many other types of businesses and service providers. Seo Company in IndiaToday, in this age of internet, website is a must for every business so that everyone fetches clients through the online sources. However, just getting a Website Designed and developed in not enough. It should be optimized properly so that it shows up in the top results of the search engines. The customers these days find their every need on the search engine and they consider those businesses which are top 10.

Therefore, due to this online behavior, every business that owns a website is keen to get into the top 10 results if the search engines so that it get maximum leads and lead conversion rates. However, to achieve the topmost position in the search engine, the website must be optimized that way and for the perfect optimization of the website, a professional SEO company is required.
 
There are many SEO company in Delhi that offers the SEO services for the optimization of the website. They professionally work on the website which further boosts the performance of the website in the search engines. However, there are few SEO companies that do not meet the expectations of the clients and make fraud commitments to grab money from them. Therefore, before considering any SEO company, one must look for their case studies and their market reputation by which one can ensure trust.

There are many best SEO company in Delhi that have a professional approach towards the clients and render assured results for the clients. SEO is now being considered as an effective tool for driving traffic to the websites of the business companies which in turn helps in lead generation and higher conversion rates too. It is important for find the best SEO Company that provides satisfactory results to the clients.

Posted in Internet Marketing

4 Quick tips for business owners to run a PPC campaign effectively

Brands are being promoted online more than offline. Businesses generate more revenue by showcasing their products and services on the internet. The process of making a brand popular is quite time consuming and it takes a lot of effort as well. Brands can also choose to run certain online campaigns to make quick sales. One such popular campaign is known as Pay Per Click (PPC). Such campaigns are a faster medium to sell, however, these should be handled with caution.

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Here are 4 quick tips to effectively run a PPC campaign.

Budget as per your goals – As compared to Search Engine Optimization (SEO), the PPC method of online promotion is less time consuming. Pay per click campaigns can fetch a lot of online attention for your brand in no time. Whether you want more sales, email subscribers or more brand awareness, all can be achieved with this campaign. As these are paid campaigns, deciding what you want to achieve from it will save a lot of time and money.

Get your keywords right – Make a list of relevant keywords, choose the ones that describe your business in best manner. Filter your targeted keywords with a keywords selection tool. Then place your bids on appropriate keywords to fetch your desired results. If your keyword list is long, you can also run multiple campaigns at the same time.

Facelift your ads – The title and content of your ads should be appealing. Even keywords with good success rate may not get you results if you do not write attractive ad titles. Also, your ad description should match the details on your website. Keep the process simple and easy to understand to get the most out of your campaign. Visitors should be able to navigate to the correct product page of your business website when they click your ads.

Keep the show running – For faster response, run similar campaigns on various PPC search engines. Think about long term, invest in future and hire professionals to manage your campaigns. These experts will make the necessary changes in the ads for better results. To ensure higher returns on your investments, check the ad response and track your ad performance on a regular basis.

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Posted in Digital Marketing, Google, Google Adwords, online marketing, PPC, Search Engine, SEO

Future human communications – is all about 3D!

Future human communications – is all about 3D!

Innovations are part of human race since the early stone ages. We humans have constantly challenged ourselves and found a new and quicker way to perform our tasks. Technological advancements have turned our dreams into reality. Only a century ago people laughed when someone suggested the idea of fast transportation via trains. But today we know this is a reality and we live with it.

Similarly, we can travel in air and talk to our dear ones who maybe a few thousand miles away from us. The biggest revolution in the history of human beings was communications without wires. This opened doors to other possibilities and gave birth to future industries as well. Let’s dig in and find more about the future megatrends of human communications.

  • Holographic Screen – One such recent innovation called the holographic display is now the talk of communication world. This technology uses a transparent display to show projection in a 2 dimensional (2D) view. People can touch the objects displayed on transparent screen and get response. Started as a project in 2005, these screens are now primarily used for business presentations and shopping. Such screens installed at a shop with list of product provide personalized shopping experience for customers. However, this is still not clear whether this technology will be able to provide a full fledged 3 dimensional (3D) view on a screen.
  • Holographic Display – Over the time holographic screen has been replaced by a non-screen display which just floats in mid-air and which does not require any medium for its projection. There are several prototypes of such displays which claim to be fully 3D, however, we are yet to experience a fully functional 3D holographic display. Such displays are considered to redefine the future of communication. We will be able to held virtual meetings and could see each other’s faces in mid-air, just like a sci-fi old movie. Possibilities are unlimited for this technology and scientists are hopeful that someday this technology will reach to the masses.

Over the years, this technology has constantly changed and has also provided new promising career options. A whole new breed of web developers to design applications and programmers to write instructions/code are needed to work and experiment with it. People who are young and full of new ideas are the best people to work on such projects.

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Posted in blog, web designing, website, website designing

5 Reasons Why SEO Is Important For Business Management Schools and Colleges?

Today Internet has become an important medium for every business schools or colleges to showcase their courses, infrastructure and level of education. Anything that is shared on Internet gets viral and reaches to millions of internet users within a short span of time. However it is crucial to have the right marketing strategy and experienced marketing team or agency who knows the techniques and strategy of internet marketing.

seo for school education

seo for colleges

Nowadays with the expansion of education industry, every school and college is focusing on their online presence and wish to be the preferred choice for students. For this it is important to select the right internet marketing solutions and a team who can understand the requirement and execute the strategy.

There are many internet marketing solutions which can be helpful like SEO, SMO, SEM, Email Marketing, etc.  Out of all SEO is the best solution which should be a YES YES!! (No doubt, SMO complements the SEO). SEO is one solution which gets a website on top ranks in SERP (search engine ranking page).

Here are 5 reasons why Business Management Schools and Colleges should opt for SEO:

  1. Cost effective – SEO is the most cost effective way as compared to other offline marketing mediums. Also you don’t pay for every irrelevant or fake clicks made on your website links as it is an organic way to boost the website with long term benefits.
  2. Reach wide audiences – Colleges can reach a wider audience with the help of SEO as people of all ages have access to internet and prefer to search online. You can reach beyond geographical boundaries or in fact to a specific country without any additional cost.
  3. Genuine user base – You can measure who is visiting the website. You can analyze the demographics data like age group, location, device, platform etc. All such data helps you narrow down your online marketing efforts and you get the control over your audience. It is unlike those marketing ways where you can’t measure your audience and their demographics.
  4. Trusted Source – The frequent and strategic SEO activities puts you on top of SERPs which further helps you to gain trust of online visitors and search engines as well. However it is important that the website must have quality infomedia (information + media) whether text, images or videos and user friendly design. If you have the trust of users and good content on the website then be ready to handle the query mails in your inbox.
  5. Time saving – This is definitely the most important aspect of such campaigns. As they say ‘Time is money’. This is indeed proved right in case of SEO campaigns. Schools or colleges can focus on their core activities while the SEO is being handled by the experts to get their websites positioned on top of search engines.
Posted in business management, business management colleges, business management schools, colleges, Content, Content Writing, degree colleges, Digital Marketing, education, engineering colleges, faculty, Google, higher education, higher secondary schools, Internet Marketing, management courses, online marketing, Search Engine, SEO, Social Media, students, teachers, university, web designing, website, website designing

Top 4 highlights at Mobile World Congress 2014 (MWC’14)

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Mobile world congress began a few hours ago. This 4 days long event is being held in the beautiful city of Barcelona, Spain to showcase the latest devices and innovations in mobile technology. Mobile giants like Sony, Samsung, LG and Nokia are expected to reveal their new products and share innovative tech ideas. Some mobile companies already made some announcements. Here are a few:

Nokia X – Just after the opening announcement, Nokia’s CEO started to introduce its latest mobile phones which are designed especially for new markets. Nokia rolled out its new phones targeted to low budget users segment. Nokia Asha 230a and Nokia 220 are two new additions to its range. As claimed by Nokia, Asha 230a is the most affordable Asha phone ever. Whereas, Nokia 220 is an addition to its low priced devices which is enabled with features like 2G internet. In addition to that Nokia X and Nokia X+ first android phones from Nokia were also revealed at the show.

Samsung Gear 2 – Updates to Samsung Gear 2 was also announced by Samsung. The new Gear 2 is expected to work with other devices along with Samsung tablets and Smart phones as well. It will also let you change channels on your TV as it features an infra-red remote control. The South Korean tech giant expects to release this new version in April’14.

Sony Xperia Z2 – Sony mobile lovers in UK and Europe will be able to get their hands on the new Sony Xperia Z2 in March. This was officially announced at MWC’14 by Sony. This new Z2 has 5.2 full HD display and it runs on Android KitKat. Another surprise from them was Xperia M2 which is waterproof and an affordable android.

Lenovo S660 – A new series of mobile phones was launched by Lenovo as well. Their so called ‘S’ series includes 3 models S660, S850 and S860. Lenovo S860 is designed to target the business users with a backup of 24hours over 3G. Lenovo declared it has standby time of 40 days. S850 is for fashion conscious users and it is available in white and pink colours. With a 13MP rear and 5MP front camera this is going to be huge hit among people who love to shoot pictures. Lenovo S660, a budget 4.7 inch smartphone for people with multitasking needs. Its long battery life will help people stay connected for longer durations. All three phones are available with dual SIM feature.

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Posted in Digital Marketing, Mobile App, Mobile Phones, Small Business, Smartphones, Social Media, Social Networking Site

Was Google’s “Top Heavy 3” really heavy?

Google launched its ‘Top Heavy’ program for the first time in January 2012. Some modifications took place in its algorithm to avert sites that were loaded with “top heavy” ads. These ads were well ranked in its listings. Since then ‘Top Heavy’ gets periodic updates. Whenever a fresh Top Heavy Update occurs, sites that have already removed excessive ads are believed to regain their lost rankings. The sites which are considered “top heavy” may get caught and removed from the listings.

Search Infomedia

A few weeks ago the latest buzz was about “Top Heavy 3” and everyone was anxiously waiting for updates from Google about their latest strategy on listing. This was hugely going to impact the businesses around the globe as these completely depend on google web search.After the last two top heavy releases, which are also popularly known as Panda and Penguin updates, google was working hard to improve on improve its search algorithm.

As the new update was released on 6th Feb only, it is too soon to say whether the hard work of Google has really paid off. Although, it was implemented a few days ago, its launch was confirmed in the first week of Feb’14. People and businesses who earn their livelihood on search engine optimization were largely worried about this change in Google’s algorithm.

Google has not yet released any numbers or data to show the impact of this new update. However, as per some top SEO gurus there are some points to keep in mind to make this new change valuable for your business or brand. In order to be safe make sure the ratio of your ad to organic search should be equal or perhaps under what we see in Google’s search.

Is Google once again trying to be fair for the businesses or brands that have used ethical means of search engine optimization or no optimization at all? With Penguin 2.0 release some companies had been benefited with big boost in their rankings. Will this also mean more space reserved for the ethical advertisers as well? Let’s wait and watch what Google has in store for us this time!

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Posted in blog, Google, Google Adwords, Search Engine, SEO, website

Responsive web designs – the need of the hour for global businesses

Internet is an amazing phenomenon which has changed the way we interact. Everyday approximately 1500 domains are registered worldwide and a huge number of website pages are added to the massive database of World Wide Web. Any given business is considered trustworthy if they are present on internet. People tend to buy more from a website than going to a nearby local market. Online presence of a business is a big concern in today’s digital world.

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Businesses have started to understand the importance of their online presence and working hard to expand it. Innovations in mobile technology have also impacted the way people buy, sell, learn and take buying decisions. Internet access is no longer limited to a computer as a large number of mobile devices are also equipped with it. Almost all the businesses around the globe have adopted the latest trends in internet technology. Websites are being designed with keeping responsive web designing in mind.

Responsive Web Design or RWD is a web design approach to reach maximum viewers on every mobile device and computer as well. The website should be designed and optimized for easy viewing, scrolling and resizing on any device. The content and images should be accessible in a readable manner. Here are a few primary reasons why a business or brand should consider responsive web designing.

– Website designed with RWD method can be opened in a wide range of different screens and devices.
– Such websites get better search engine optimization and search results on all the devices.
– Better search results mean better prospects and potential to grow at a faster rate.
– Responsive website works on all the platforms, e.g. Windows, Blackberry, iOS and Android.

For a website designer these pointers may come in handy to help design such a site:
– One design approach/style – If you want to keep one design for all your sites and plan to keep it like that then design using non-flash contents. Flash only makes your content heavy and sluggish.
– Size of Width – Keep your design no longer than 980 pixels in width. Most of the internet browsers will resize your website as per the screen, however, it is recommended to choose the width between 960 to 980 pixels for optimized viewing.
– Bottom area – A typical 800×600 pixels website may leave a lot of space on a mobile device at the bottom. To fill the bottom area of all the browsers on all the devices, consider extending the pages’ height to more than 600 pixels.

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Posted in Digital Marketing, Internet Marketing, Mobile Phones, Search Engine, SEO, Smartphones, web designing, website, website designing

Choosing an appropriate Domain Name for a Website

Every website needs a domain name, and it is a brainstorming session when it comes to choosing the right domain name for a website. There are different opinions from different people while choosing the right domain name. There are certain areas which people generally consider before choosing the right domain name.

Some people consider choosing a domain name that is catchy and generic, which helps people to remember it and whatever is easily remembered, will be more likely to be tried out. For example, a business owner who deals in selling of gowns, they may go for a domain name such as gowns.com which is a generic domain name. Such domain name directly gives the idea of what they may find on the website.

From the SEO point of view, people prefer a domain name that contains a particular keyword that describes the industry. For example, if a person is into the sale of spare parts of the cars, they may choose a domain name such as carspareparts.com. This helps in improving the visibility of a particular website on the search engines as it has a keyword that pushes the websites in the search engines rank pages.

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For the people who are more concerned about the brands, they would like to choose a domain name that that matches with their brand. People who are searching for some products or items, they have certain brand names in mind and enter the domain accordingly. Therefore, it is important to choose a domain name matches with the brand.

Choosing a domain name is a creative process that involves proper solutions for some specific issues. Domain name selection should be done in a better strategic manner that will selecting the best domain name for a business. 

Posted in Uncategorized

Future of Guest Blogging

Guest blogging was one of the SEO tactics that were used and were considered as a badge of honor for the ones writing the guest posts. As the quality declined, the poor quality content through guest blogging increased.

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In 2014, it is not recommended to go for guest blogging as a way to gain links due to the decline in the quality of the content and considered to be as a spammy practice. Earlier, guest blogging was considered to be a respectable thing but due to the wrong practice being followed to attain the links, the guest blogging has no relevance now from SEO and Google’s point of view.

Due to the low quality guest blogging, it has been hurting the uneducated website owners, as they are the ones who could not identify the spammers who are offering guest blog posts and are unaware of the negative effects of those spam blog posts on their sites. And due to this, now such websites with spam guest blog posts are getting penalized.

However, there is still a scope for gust blogging, it’s just that the site owner should understand and identify the quality of the content offered by the guest blogger as there is still the existence of high quality guest bloggers.

One can invite high quality guest blog post, which can be used as a tactic for driving the traffic. Though, it will not work from SEO or Google perspective.

Read more about this topic at Matt Cutts Blog

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Posted in blog, Google, guest blogging

How SEO services can be effective for Small Business

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Every small business owner wants to take their business to a level higher. In the present time, where internet has become a need for everyone and the number of internet users are increasing day by day rapidly. For this reason, the presence of the small business over the internet is equally important to reach the maximum audiences.

Firstly, a small business should have website with an attractive web design, secondly, establishing the presence on various social media platforms to reach the relevant audience, third and the most important is SEO services for the website to create a strong online presence.

SEO service is the best cost effective medium of advertisement, by which a small business owner can easily advertise on various search engines. Though a decent amount has to be invested and will take time too, and that is why, patience is important. Once receiving the positive results, the business can reap many opportunities and recover the investment.

SEO service helps in the improvement of online reputation of the business. Once the website of the business starts appearing on the search engine ranking pages with a good ranking, the business is involved into various different conversations.

It becomes easy to establish a brand identity in the local markets as well as the new markets. The business reaches the new markets. This in turn help the business increase the sales as well as expansion of the business.

People trust the search engines for providing relevant and refined results. When the website of the small business starts appearing on the search engines, it encourages people to build trust.  You could be just about anyone, so you need to take every opportunity to prove how trustworthy you are.

In today’s internet world, no matter what is the size of the business, big or small, it is necessary to have a strong online presence. By establishment of a strong online presence, it becomes easy for the users to identify a business, build trust over it and inviting audiences to explore the products and services offered.

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Posted in Digital Marketing, Google, Google Adwords, Internet Marketing, Search Engine, SEO, Small Business

Facebook to eliminate Sponsored Stories in April 2014

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Facebook has planned to eliminate the Sponsored Stories from the Timeline with effect from April 9, 2014. Sponsored stories are displayed when a Facebook Friend interacts with a Sponsored Page and that particular interaction is displayed within the Timeline of other Facebook friends.

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The Sponsored stories will be available to advertisers till April 9, 2014, and the existing Sponsored stories will transform into other ad formats. For instance, the Sponsored Stories which displays Page Like will turn into Page Like Ads.

Facebook will bring the best of Sponsored stories and the ads of the marketers will be displayed where it is eligible and have more possibility of getting more responses to an ad. This will be according to the targets that have been specified by the marketer. The overall targeting has been redefined and will create more flexibility, quality and accuracy in audience creation.

The upcoming ad formats will also have the Advanced Demographic Targeting, in which better coverage of workplace, education and job, relationship status types will be included, so that the ad targets to a specified eligible groups.

Therefore, the upcoming new Ad Formats will have more features and flexibility, which will help a marketer to advertise their brand in a better way as before.

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Posted in Digital Marketing, Facebook, Internet Marketing
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